01

Intro

Austin Bauerle
Performance & Growth Marketing

Hey there, I'm Austin Bauerle

I'm a performance-driven marketing professional with a passion for turning data into actionable insights and campaigns into revenue engines.

With expertise spanning paid advertising, conversion optimization, marketing analytics, and growth strategy, I've helped companies scale from startup to enterprise while maintaining profitable unit economics and sustainable growth trajectories.

My approach combines analytical rigor with creative problem-solving, ensuring that every marketing dollar is optimized for maximum impact and measurable return.

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Data-Driven Decision Making
✓
Full-Funnel Optimization
✓
Cross-Channel Expertise
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Scalable Growth Strategies
Get In Touch
02

Case Studies

01 Revenue Growth & Sales Alignment
02 High-Intent Lead Generation
03 Attribution & Conversion Tracking
04 Closed-Loop Attribution
05 Multi-Channel Performance Growth

Revenue Growth & Sales Alignment

B2B Manufacturing & Distribution
Promotional Products & Corporate Uniform Distributor
+11%
Total Orders
+10%
YoY Revenue Growth
+2%
Margin Improvement

Led sales and marketing strategy for a B2B distributor with long sales cycles and repeat customers. Responsible for inside sales performance, CRM reporting, inbound marketing, and website optimization.

Challenge: Revenue had plateaued despite steady demand. Sales activity was high, but there was no clear visibility into how marketing influenced pipeline or revenue. Marketing was viewed as a support function rather than a growth driver.
Solution: Built CRM dashboards tying inbound inquiries to orders and account value. Reworked lead routing based on intent and deal size. Redesigned the website to improve product discovery and quote requests. Implemented automated email touchpoints for existing customers. Developed sales training focused on consultative selling.
Result: Revenue increased without adding headcount or increasing spend. Marketing became a measurable contributor to sales performance.

High-Intent Lead Generation

Home Services
Multi-Location Foundation & Structural Repair Company
+114%
Lead to Appointment Conversion Rate
-10%
Cost per Lead
-16%
Cost per Appointment

Managed performance marketing for a multi-location home services company operating in highly competitive Florida markets with high CPCs and long sales cycles.

Challenge: Lead volume existed, but conversion from lead to appointment was inefficient. Sales teams struggled with inconsistent follow-up and marketing lacked visibility into downstream performance.
Solution: Implemented call tracking with appointment-level reporting. Rebuilt paid search structure around service-specific and geo-specific intent. Eliminated high-volume, low-intent keywords. Created hyper-local landing pages by city and service. Shifted performance reporting from leads to appointments and operational outcomes.
Result: Lead-to-appointment efficiency more than doubled while both CPL and CPA declined. Paid media became a predictable driver of booked appointments instead of raw lead volume.

Attribution & Conversion Tracking

Healthcare
Multi-Location Orthopedic & Sports Medicine Practice
+174%
Total Tracked Conversions YoY
-64%
Cost per Conversion
+26%
Search Impression Share

Led paid search strategy and analytics infrastructure for a multi-location orthopedic and sports medicine group. Responsible for Google Ads performance, conversion tracking, reporting, and attribution tied to appointment scheduling.

Challenge: Paid media performance appeared inconsistent year over year due to incomplete conversion tracking. Online scheduling behavior, appointment button clicks, and downstream patient actions were either underreported or not tracked at all, limiting optimization and masking true performance.
Solution: Implemented proper conversion and event tracking for online scheduling actions. Tracked appointment button clicks by provider and service type. Cleaned up and standardized conversion definitions across campaigns. Shifted optimization from surface-level form fills to true scheduling intent. Rebuilt reporting to compare year-over-year performance using consistent metrics.
Result: With accurate conversion tracking in place, true performance became visible. Conversions increased significantly year over year while spend remained stable, driving a substantial reduction in cost per conversion. Paid media evolved from a traffic driver into a reliable source of booked patient demand.

Closed-Loop Attribution

Healthcare
Multi-Location Ophthalmology & Vision Care Group
7x+
Maintained ROAS
+10%
Organic Traffic
-15%
Ad Spend

Led performance marketing strategy and analytics for a multi-location ophthalmology group offering elective and medically necessary eye care services. Responsible for paid media performance, attribution, reporting, and cross-channel optimization in a HIPAA-compliant environment.

Challenge: Attribution was fragmented due to strict HIPAA compliance, limited retargeting capabilities, and a lack of downstream feedback loops from ad platforms. Paid media performance was difficult to validate beyond surface-level metrics, making budget decisions largely directional rather than data-driven.
Solution: Built a closed-loop attribution framework using call tracking, lead data, and CRM reporting. Mapped patient journeys across paid search, paid social, and organic channels. Identified true revenue-driving campaigns without relying on platform-side optimization signals. Used ROAS and conversion quality data to reallocate and right-size budgets. Aligned paid and organic strategies based on observed demand and intent patterns.
Result: Achieved sustained ROAS above 7x while improving organic traffic and reducing overall ad spend. Marketing decisions shifted from channel-level assumptions to revenue-backed insights, allowing budgets to be optimized with confidence despite platform and compliance limitations.

Multi-Channel Performance Growth

E-Commerce / Sports Performance
DTC + Institutional Brand
+4%
Total Store Sessions
+8%
Q4 Revenue YoY
+40%
Session Engagement Rate

Owned performance marketing, analytics, and funnel strategy during a rebrand and product expansion for a sports performance brand selling direct to consumers and institutions.

Challenge: Growth was constrained by product-first messaging, limited audience segmentation, and low on-site engagement from paid traffic.
Solution: Rebuilt paid media accounts around sport, role, and buyer intent. Created sport-specific landing pages and messaging. Improved site experience and content depth to increase engagement. Implemented enhanced ecommerce and attribution tracking to measure impact beyond last-click conversions.
Result: Traffic quality and engagement improved significantly, leading to year-over-year revenue growth during Q4 without relying on aggressive discounting. Marketing shifted from acquisition-only focus to sustainable performance growth.
03

Experience

2025 - Present

Senior Digital Marketing Manager

Bake More Pies

Leading digital marketing strategy and execution across all channels. Responsible for driving growth through data-driven campaigns, conversion optimization, and multi-channel performance management.

  • Develop and execute comprehensive digital marketing strategies
  • Manage multi-channel paid advertising campaigns
  • Optimize conversion funnels and marketing attribution
  • Lead cross-functional marketing initiatives
2020 - 2025

Sales & Marketing Manager

TeamWorld, Inc

Managed integrated sales and marketing operations for B2B industrial equipment distribution. Aligned sales and marketing teams to drive revenue growth through CRM optimization, lead generation, and sales enablement programs.

  • Built sales and marketing alignment systems and processes
  • Developed lead generation and nurturing programs
  • Managed CRM implementation and sales team performance
  • Created sales dashboards and revenue attribution models
2017 - 2020

Digital Marketing Strategist

The Raymond Corporation

Developed and executed digital marketing strategies for B2B manufacturing and industrial equipment. Focused on lead generation, brand awareness, and multi-channel campaign optimization.

  • Planned and executed multi-channel digital campaigns
  • Optimized lead generation and conversion processes
  • Managed digital advertising across search and display
  • Developed content and email marketing strategies
04

Skills & Expertise

Paid Advertising

Google Ads Meta Ads LinkedIn Ads YouTube Ads Programmatic Retargeting

Analytics & Tools

Google Analytics Google Tag Manager Google Search Console WhatConverts CallRail Looker Studio Conversion APIs SQL

Optimization & Growth

CRO Funnel Strategy Landing Pages Attribution Modeling MarTech Automation Lead Scoring A/B Testing User Journey Mapping

Platforms & Technologies

HubSpot Salesforce Pipedrive Shopify WordPress Zapier Adobe Creative Suite
05

Get In Touch

✉
Email
austin.bauerle@gmail.com
💼
LinkedIn
linkedin.com/in/austinbauerle