01

Intro

Austin Bauerle
Performance & Growth Marketing

Hey there, I'm Austin Bauerle

I'm a performance-driven marketing professional with a passion for turning data into actionable insights and campaigns into revenue engines.

With expertise spanning paid advertising, conversion optimization, marketing analytics, and growth strategy, I've helped companies scale from startup to enterprise while maintaining profitable unit economics and sustainable growth trajectories.

My approach combines analytical rigor with creative problem-solving, ensuring that every marketing dollar is optimized for maximum impact and measurable return.

✓
Data-Driven Decision Making
✓
Full-Funnel Optimization
✓
Cross-Channel Expertise
✓
Scalable Growth Strategies
Get In Touch
02

Case Studies

01 E-commerce Scale
02 SaaS Growth
03 CAC Optimization
04 Multi-Channel ROAS
05 Conversion Lift
E-commerce Scale
2023 - 2024

Scaling Ad Spend from $500K to $5M Monthly

+450%
ROAS Increase
$5M
Monthly Spend
-60%
CAC Reduction

Led performance marketing initiatives for a fast-growing e-commerce brand, scaling monthly ad spend from $500K to $5M while maintaining profitable unit economics. Implemented advanced attribution modeling and cross-channel optimization strategies.

Challenge: Scale ad spend 10x while maintaining ROAS targets
Solution: Built multi-touch attribution model, implemented dynamic creative optimization, and developed audience expansion strategies
Result: Achieved 450% ROAS improvement while scaling spend, reducing CAC by 60% through advanced targeting
SaaS Growth
2022 - 2023

B2B SaaS Revenue Growth Strategy

200%
Revenue Growth
85%
Conversion Lift
-45%
Cost Per Lead

Developed and executed comprehensive growth strategy for B2B SaaS company, focusing on conversion rate optimization and marketing automation. Implemented full-funnel tracking and optimization across all touchpoints.

Challenge: Improve conversion rates and reduce customer acquisition costs
Solution: Systematic A/B testing program, marketing automation implementation, and account-based marketing strategies
Result: Increased conversion rates by 85%, reduced CPL by 45%, achieving 200% YoY revenue growth
CAC Optimization
2023

Advanced Audience Targeting & CAC Reduction

-60%
CAC Reduction
3.5x
LTV:CAC Ratio
95%
Targeting Accuracy

Reduced customer acquisition cost by 60% through advanced audience targeting, lookalike modeling, and predictive analytics. Implemented machine learning models for optimal bid management and audience segmentation.

Challenge: High customer acquisition costs impacting profitability
Solution: Developed custom audience segments, implemented ML-based bid strategies, and optimized creative-to-audience matching
Result: Reduced CAC by 60%, improved LTV:CAC ratio to 3.5x, achieving 95% targeting accuracy
Multi-Channel ROAS
2022 - 2024

Multi-Channel Attribution & ROAS Optimization

8.5x
Average ROAS
$10M+
Revenue Generated
5
Channels Optimized

Built and optimized multi-channel attribution model across Google Ads, Meta, LinkedIn, programmatic, and email. Achieved average ROAS of 8.5x while generating over $10M in attributed revenue.

Challenge: Optimize spend across multiple channels with unclear attribution
Solution: Developed custom attribution model, implemented cross-channel optimization, and created unified reporting dashboard
Result: Achieved 8.5x average ROAS, generated $10M+ revenue, optimized across 5 channels simultaneously
Conversion Lift
2023 - 2024

Systematic CRO Program & Conversion Optimization

85%
Conversion Lift
2.5x
Efficiency Gain
150+
Tests Run

Increased conversion rates by 85% through systematic conversion rate optimization program. Ran 150+ A/B tests, implemented personalization, and optimized user journey across all touchpoints.

Challenge: Low conversion rates limiting growth potential
Solution: Comprehensive CRO program with hypothesis-driven testing, user research, and data-driven optimization
Result: Increased conversions by 85%, improved efficiency by 2.5x, ran 150+ successful tests
03

Experience

2022 - Present

Senior Performance Marketing Manager

Growth Tech Inc.

Led performance marketing initiatives across paid search, social, and programmatic channels. Increased ROAS by 450% while scaling spend from $500K to $5M monthly.

  • Built and optimized multi-channel attribution model
  • Reduced CAC by 60% through advanced audience targeting
  • Managed team of 5 marketing specialists
2020 - 2022

Growth Marketing Manager

ScaleUp Solutions

Developed and executed growth strategies for B2B SaaS clients. Focused on conversion rate optimization and marketing automation to drive sustainable revenue growth.

  • Increased conversion rates by 85% through CRO initiatives
  • Implemented marketing automation reducing manual work by 70%
  • Grew client revenue by average of 200% YoY
2018 - 2020

Performance Marketing Specialist

Digital Dynamics

Managed paid advertising campaigns across Google Ads, Facebook, and LinkedIn. Specialized in lead generation and e-commerce performance optimization.

  • Managed $2M+ annual ad spend across platforms
  • Achieved average ROAS of 8.5x for e-commerce clients
  • Reduced cost per lead by 45% through optimization
04

Skills & Expertise

Paid Advertising

Google Ads Meta Ads LinkedIn Ads Programmatic TikTok Ads Twitter Ads Display Advertising Retargeting

Analytics & Tools

Google Analytics Google Tag Manager Data Studio Looker Studio SQL Python Tableau Mixpanel Amplitude

Optimization

A/B Testing CRO Attribution Modeling Marketing Automation Landing Page Optimization Funnel Optimization User Journey Mapping

Platforms & Technologies

HubSpot Salesforce Marketo Segment Zapier Webflow Shopify WordPress
05

Get In Touch

Ready to scale your marketing performance? Let's discuss how data-driven strategies can accelerate your growth.

✉
Email
austin.bauerle@gmail.com
💼
LinkedIn
linkedin.com/in/austinbauerle